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Contreras gives clues about the future of television in Spain

The truth is that the role of CEO in the forum laSexta New economy, new media "has been juicy. Attendees could not believe it has been distilled virulence against Juan Luis Cebrián Contreras as stand owners of agency, but reviews have left some things in the pipeline that are worth highlighting.

Sogecable has used the "Country" for their campaigns

For example, speaking of Prisa and "Country" Contreras has denounced what he considers a daily handling as-says-" we have won ten claims demanding the right to amend, something unusual in the history of journalism in Spain and the newspaper itself fast. "Contreras has got a long list of violations of the book itself style of the newspaper" El País ", writing that he had served many years ago, assuming that the newspaper reporters felt extremely uncomfortable about the use to which Sogecable is making your head through.

When final decision, no more pictures of Telecinco

Another interesting fact which has been on controversy "Know What You Did" - Telecinco: "When the sentence is final, no images will be reissued Telecinco ", but when resources are presented that have not yet been resolved. In support of laSexta, Contreras notes that" Since 1989 all television networks have used images from other media to illustrate their programs, starting with T5 it has always done with great intensity. "Contreras himself was the executive producer of a program often used images of others, belonging to other chains, but that was broadcast on Mediaset chain," Alternating current ".

laSexta CEO defended tooth and nail to SLQH, which exerts a kind of humor that criticizes what "should be banished from television." And he said that they felt proud to "help change the television in this country."

Spain will have fifty channels after analogue switch

On the future of the audiovisual in Spain, some interesting data. With the digital switch, English households have an average of fifty television channels on their receivers, for which emphasized the need for Audiovisual Law. We are talking of 32 national channels, plus another 8-which can reach 12 - the Autonomous Communities, which must be added the local broadcasters that can increase the offer. Contreras has defended the principle of "no little competition or excess of jurisdiction "because, he says, could lead to a cataclysm existing businesses, the existence of a" bubble audiovisual ".

The public regional television advertising must be under

Another key: regional broadcasters also have to reduce their advertising time. There is no other country in the world with so many public television stations such as Spain. And if TVE has agreed to reduce its trade show, why should not it also the regional public television? UTECA, the association of private television, and its president Alejandro Echevarria, are in this campaign for reducing the "spots" of the Fort.

Yes on the pay DTT

DTT "payment? Yes Contreras said that "all media groups agree." What is there to discuss how, when. "It is now illegal, is not regulated, but we have to sit down and talk to define a framework."

What seems clear is that those attending the conference Contreras has been with the verse that comes a great upheaval to audiovisual, "we have to build a completely new city, because the former will be under a swamp" and have to work hard to survive. And the solution they propose does not pass through the liberalization of the sector - "jungle", the executive said, "but by a law which should define the new framework.

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producing televisions create new "trust"

The phenomenon is not new, but it will cause in the coming years, relations between producers and broadcasters to change.

Telecinco, Antena 3, Cuatro and LaSexta, the main English chains have - or will soon-producing business in their respective orbits.

Recent movements Telecinco have occurred with the departure of Alberto Carullo to create a fictional production chain owned by Mediaset, and the equally recent departure of Teddy Villalba de Antena 3 to manage a company dedicated to fiction, which comes with a partnership with the Metro chain.

LaSexta

The most unusual of the four TV companies is LaSexta, a string created by a group of shareholders among which are some of the main producing country Mediapro , Globomedia, El Terrat, Bainet .. All of them work for string has benefited, in some cases, one of the jewels of its partners, including the program and sports rights Buenafuente football or Formula 1 managing Mediapro. In all cases, of course, paying a good price. LaSexta, however, remains open to proposals from the producers of the country and even, in some cases, groups working with companies with which it maintains an open and public confrontation in the case of Plural antenna placed in its new program Karaoke, "Do not forget the lyrics."


laSexta If, later, the producers are the mother of the chain and not the reverse, as we shall see.


Telecinco



Telecinco is another matter. The Italian-owned chain evolves from a "classical" model, that of working with many English producers as usual, a model of corporate greed that leads him to stick with programs that have created these producers, breaking trade rules of coexistence -case "your side" and "Salsa rosa" - and the creation of producers "participated" by group companies, such as "Tangerine" and / or "factory TV", working almost exclusively for the chain of Mediaset . His production experience had begun earlier with the creation of Atlas.

"Tangerine" signature programs like "It's happening," Dolce vita "," The Collector "," Tell John "," The form of stories, "and the current" Xq not you shut up? " Meanwhile

"factory TV" - former "white ants" - it makes the program the same name, "White Puzzle" and "La Noria". Point in its history is controversial hits as "Aquí hay tomate" and high-profile failures as "Angelino glasses."

The last step taken by the Telecinco group to create trust is producing output Alberto Carullo of the chain, which will occur in early January to head a new production of fiction to be called Arion and likely also work in preference to the Italian capital chain.

Four

In the world of four we met a producer "on call." Plural is a company created with American will, the first Director General, initially based in Miami, was the current President of RTVE Luis Fernandez.
On its website makes clear that Latin American vocation: "Plural was founded in response to the growing demand for content for film and television in the U.S. Hispanic market, as well as in Spain and Latin America "makes clear that part of Media Capital, a company controlled by Prisa and has offices in Madrid, Gijón, Zaragoza, Santa Cruz de Tenerife and Miami. "

Anyway, Plural, whose current CEO is Peter Revaldería produces, among other programs," Four mornings, "" Fourth Millennium " "The debate Francino, and surprisingly was commissioned to prepare for the Sixth," Do not forget the lyrics "the song contest Mediapro chain, who happens to be the closest rival Sogecable in a lot of frentes.Vivir to view.

Antena 3

We just here with a reference to Antena 3, he does not want to miss the boat in regards to producing "partners." Although there is some common knowledge, the Metro chain is preparing several production structures intended to meet the needs of three major production chain: the TDT, fiction and entertainment. But will continue with the collaboration of the great English producer, Antena 3 wants production companies linked to the chain to directly control their programs, to reverse some of the profits it generates the income of the group and guide lines for new programming.

this line falls out of the chain structure of Tedy Villalba, Director General of Antena 3 Films - co-producer of Vicky Cristina Barcelona along with Mediapro, which has been replaced in office by Mercedes Gamero. Villalba

detaches from Antena 3 to create his own production of fiction, but will remain attached to the Metro chain for some time through his new company, which has pledged to produce a certain number of films for Antena 3.

Another project dedicated to entertainment Antena 3 would be among its managers to executives linked to past production projects, while Ver-T will cover the production side of the TDT.

VER-T is the brand of choice for Antena 3 to describe their programming on DTT in Madrid, Alcala de Henares, Fuenlabrada and Alcobendas.

Uniprex, the subsidiary of the group, also manages broadcasting licenses in Catalonia and Valencia and audiovisual productions for other local operators.

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chains "minority" and added more than 30% audience share

Television in the world is mutating in a spectacular way. Spain live, with great intensity, the same change. The main television companies have to face the fragmentation of the audience that in the year 2008 acquires dramatic dimensions to living chains so far in a sea of \u200b\u200btranquility and benefits.

So far in September, just take a look at the average daily audience share to receive this great rate: Telecinco leads the audience sharing a fact that a couple of years ago we had all considered low: 17.6%, and then gets TVE La 1 of 16.5% while Antena 3, in third position, 15.7% of consolidated the screen quota. The regional channels are installed in 14.5%.

The wide range of channels may be surprised at any time occupying fourth place this month as it touches the ankles of the regional public broadcasters with a 14.4% share, while new proposals Four (7.8%) and laSexta (6%) already have their place under the sun, with a more than acceptable data. La 2 de TVE finally accumulated a 4.5%, while in the "other", including private and local regional channels add 3%.

A simple calculation allows us to conclude that the absolute hegemony of the big chains has gone to history. Theme plus other account for 17.4%, almost the same audience as the leader Telecinco. If we add to this data fees LaSexta Four and raise it to 31.2% share. Stay with these numbers we'll do a little exercise in history.

What happened a year ago?

a day like today, September 25, 2007, Sofres gave us the data accumulated from 24 September to this month last year and it was slightly different picture. Let's see:

leader was Telecinco chain with 21% of average daily share accumulated in the month. Antena 1 and 3 were tied at 16.2% share, while 14.5% obtained autonomous. Four recorded a 7.3% and 5.7% had LaSexta. Topics will be pointed a 11.5, while in others the figure amounted to 2.5%. The 2 finally had 4.6%.

Summary: the strings "historical" (TVE 1 and 2, Antena 3, Telecinco and regional) accounted for 72.5%, while the other options got a 27.5% share screen. Remember that today these same chains added 31.2%, or a loss for the "historical", nothing more and nothing less, 3.7% points in the period of one year.

What happened two years ago?

Interestingly, the same dates in September 2006, data from the head, too Telecinco, suffered no variation: 21%, while the erosion of the other two major chains was much smaller. Antena 3 accumulated a 17.7% share, while TVE La 1 on his heels with 17.6%, or one and a half had more than a year later. The autonomic got a monthly average of 14.8%, while the data of all "other", without distinguishing between private and regional issues was 14.2%, 6.5% four, laSexta 2.8% and 5.3% La 2.

Let sums. On aggregate in chains "historical" and the rest, the amounts were as follows: The addition of the contributions of the first was a 76.4%, while the rest had a 23.6% share.

Conclusion: In two years, the distance between these two groups has declined by 7.6 share points, a high percentage in a short period of time. We are aware that the analysis should be considered further in the field of "regional" born and brought up new channels like Aragon Asturias, Extremadura and the Balearic Islands, which has burst, albeit timidly at present, the TDT, but it allows for a general discussion.

Will they shortened the distance? Obviously, yes. time to time

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TVE must buckle down and Sogecable Telecinco

run in Prado del Rey winds of austerity. Executives already have who they want to hear: "We have a single euro for the 2." Figures sing. Begins to weigh like a sword of Damocles the program contract which will govern relations with RTVE General State Budget.

Some numbers worth bearing in mind for the next three years: The annual budget will not exceed RTVE Group - between 2008 - 2010 - 1200 million euros. Proceeds will be mixed: on one hand the state will provide, to finance its public service, about 600 million euros each year, the rest - the other 600 million - will be paid through advertising. That is, by a grant from the State party on the other hand, commercial management.

What RTVE undertakes in exchange for the grant State?

To maintain its role as public service and care, reduce its advertising at a rate of one minute less each year, bringing its commercial revenues will be significantly reduced until 2010.

Things will not be easy for RTVE because while one part will be completed by your record of employment regulation, there had to be resolved in its entirety later this year, the staff of the Corporation shall-nothing , no less, that of 6400 employees, that is six times more than Telecinco, for example. We refer to "all" RTVE, meaning that includes radio stations, regional centers, Orchestra, the Institute, etc., but all this template, which is not short, you have to pay the same budget, depleted by the reduction of advertising.

First, we must manage the complex operation of the building housing the new headquarters of RTVE. If three years ago it seemed clear, sell Prado del Rey, Buñuel Studios, the party that occupies Torrespaña, etc. and have sufficient liquidity to undertake work on land Pharaonic cheaper, now to be seen as the housing crisis affecting the operation.

How will the reduction of advertising advertising revenue?

In exchange for the grant of the State, TVE cut a minute of advertising each year. exercise. What does it mean? That of the 12 minutes per hour now allowed by EU laws, TVE end emitting just 9 minutes per hour of broadcasting in 2010. That is, 11 minutes in the year 2008, which is what broadcasts, 10 minutes next year and then 9 in 2010.

The reduction means that each minute less ad will joining 60 million euros per year. So the income of 600 million euros a year on this account will have 180 million less in three years.

belt grip is served. "What we notice in the public television screens?

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Telecinco and makes moves on Leonardo Baltanás, Director of Four Programs in charge of the production of programs, films and new projects in the chain. Previously, Sogecable - Plural had "captured" Peter Revaldería as Director General of his production.

From outside gives the impression that Paolo Vasile play a game of chess with Juan Luis Cebrián and the message it sends is clear: if you steal me an executive, I will rob another. They gossip in both one and the other case were deals "that they could not refuse." Of course, since the economy has been.

Television exhausted, tired, and occasionally by mental health requires changes in work. If it is to improve, perfect. But sometimes the thoughts are on the other hand: Can anyone imagine the brutal effort to be carried out Revaldería for "desentomatarse" and adapt to the lifestyle to which we must get used Plural? What superhuman effort will have to Baltanás to assume the editorial line of Telecinco after a very long period in four, with a quite different program?

Finally, market forces and supply and demand are very clear. Here we must remind the sociologist Pierre Bourdieu missed that in his essay "On TV" made it clear that everyone knows who works and what to do when hired by a television network.

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poker How is GH in the world?

GH is in good health in all world. Throughout this year have been or are being made new editions of the reality in over thirty countries around the world. Are close to the "Big Brother" people from Africa, Germany, Argentina, Australia, Belgium, Brazil, Bulgaria, Canada, Colombia, Croatia, Denmark, Ecuador, Scandinavia, USA, Finland, France, Greece, Holland, Hungary, Italy, Mexico, Norway, Middle East, Pacific, Poland, Portugal, United Kingdom, Romania, Russia, Sweden, Switzerland and Thailand.

The third Big Brother Africa started last month. The program, lasting 91 days (until Sunday, November 23, 2008), involves contestants from Angola, Botswana, Ghana, Malawi, Namibia, Kenya, Nigeria, South Africa, Zambia, Zimbabwe, Uganda and Tanzania. Mnet chain relays it and the curious they can follow the following link:

http://www.bigbrotherafrica.com/index.php

In Germany the adventures of the inhabitants of the house can go through TLR2 and the following link:

http://de.sevenload.com/bigbrother

In Australia, GH is released by Network Ten, and has recently completed after 85 days of confinement:

http://www.bigbrother.com.au/

Belgium: http://www.bigbrother.be/

Brazil: http://bbb.globo.com/

Bulgaria: http://www.bigbrother.bg/

Canada: http://www.loftstory.ca/

Croatia: http://www.bigbrother.rtl.hr/

Ecuador: http://granhermano.planetatv.com /

USA: http://www.cbs.com/primetime/bigbrother6/

Philippines: http://www.bigbrother.fi/bigbrother2008/

Italy: http://www .grandefratello.it/webcasting_s0.php

UK: http://www.channel4.com/bigbrother/

(The September 5 edition of the ninth ended after 93 days of confinement in a victory for Rachel)

Romania: http: / / www.bigbrother.artelecom.ro/

Sweden: http://www.bigbrother.se/

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The great little story of "Big Brother"

"Big Brother" has returned to screens with a successful English sizeable audience in its gala premiere. Everything suggests that complicate the lives of the other chains over the next three months because, as usual, all programming will soak GH Telecinco.

"Big Brother" was born in 1999 as a creation of which was Endemol founder John De Mol. The English version started on April 23, 2000, the first reality television program of our country. Right now airing on more than thirty countries around the world. The name was chosen based on the dictator in George Orwell set "1984." This person controlled the citizens of an imaginary country through chambers that controlled all daily activities.

Throughout these ten seasons in history and has led to some stories that are worth remembering:

• In one edition of one of Poland participants went mad and was removed from the house with a straight jacket to be admitted to a psychiatric hospital. According to witnesses interviewed by the newspaper "Tribuna" when the ambulance was on the roof of the house in his underwear, screaming that never give up. Married with two children, and resides in a village near Warsaw which had also been mayor, was considered by many to be the winner. His companions, after the expulsion, said that "It was too sensitive to participate in a program with so much tension."


• The second edition of "Big Brother" in the USA was probably the most intense: Monica had to leave the house because a of his cousins \u200b\u200bdied in the Sept. 11 attack on the twin towers, Justin was expelled because he put a knife into the neck of his partner, Krista, shouting: "Wait, I'll rajarte throat", and finally Scott also had a rage and started throwing furniture to other participants.


• The third edition of GH in Denmark two of the contestants, Sissel and Robert, began a romance in the house and she became pregnant, the result of which now have a son.


• In France, "Loft Story", which is the name Gallo GH in the country, was besieged three times by activists anti "trash TV" and police had to disperse using tear gas.


• Marco, GH Portugal, kicked him in the stomach by one of her classmates after she insulted his mother.


• The first edition of GH Arabia had to be canceled ten days after its inception by the threats of fundamentalist Muslims.


• In Australia, in 2005, contestants had to leave the house due to a fire in the sauna.


• In the Netherlands, finally, Tanja gave birth before the cameras on 18 October 2005 and the baby was shot over two hours a day for eight days, prompting an intense debate on the ethics of competition.

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