Television in the world is mutating in a spectacular way. Spain live, with great intensity, the same change. The main television companies have to face the fragmentation of the audience that in the year 2008 acquires dramatic dimensions to living chains so far in a sea of \u200b\u200btranquility and benefits.
So far in September, just take a look at the average daily audience share to receive this great rate: Telecinco leads the audience sharing a fact that a couple of years ago we had all considered low: 17.6%, and then gets TVE La 1 of 16.5% while Antena 3, in third position, 15.7% of consolidated the screen quota. The regional channels are installed in 14.5%.
The wide range of channels may be surprised at any time occupying fourth place this month as it touches the ankles of the regional public broadcasters with a 14.4% share, while new proposals Four (7.8%) and laSexta (6%) already have their place under the sun, with a more than acceptable data. La 2 de TVE finally accumulated a 4.5%, while in the "other", including private and local regional channels add 3%.
A simple calculation allows us to conclude that the absolute hegemony of the big chains has gone to history. Theme plus other account for 17.4%, almost the same audience as the leader Telecinco. If we add to this data fees LaSexta Four and raise it to 31.2% share. Stay with these numbers we'll do a little exercise in history.
What happened a year ago?
a day like today, September 25, 2007, Sofres gave us the data accumulated from 24 September to this month last year and it was slightly different picture. Let's see:
leader was Telecinco chain with 21% of average daily share accumulated in the month. Antena 1 and 3 were tied at 16.2% share, while 14.5% obtained autonomous. Four recorded a 7.3% and 5.7% had LaSexta. Topics will be pointed a 11.5, while in others the figure amounted to 2.5%. The 2 finally had 4.6%.
Summary: the strings "historical" (TVE 1 and 2, Antena 3, Telecinco and regional) accounted for 72.5%, while the other options got a 27.5% share screen. Remember that today these same chains added 31.2%, or a loss for the "historical", nothing more and nothing less, 3.7% points in the period of one year.
What happened two years ago?
Interestingly, the same dates in September 2006, data from the head, too Telecinco, suffered no variation: 21%, while the erosion of the other two major chains was much smaller. Antena 3 accumulated a 17.7% share, while TVE La 1 on his heels with 17.6%, or one and a half had more than a year later. The autonomic got a monthly average of 14.8%, while the data of all "other", without distinguishing between private and regional issues was 14.2%, 6.5% four, laSexta 2.8% and 5.3% La 2.
Let sums. On aggregate in chains "historical" and the rest, the amounts were as follows: The addition of the contributions of the first was a 76.4%, while the rest had a 23.6% share.
Conclusion: In two years, the distance between these two groups has declined by 7.6 share points, a high percentage in a short period of time. We are aware that the analysis should be considered further in the field of "regional" born and brought up new channels like Aragon Asturias, Extremadura and the Balearic Islands, which has burst, albeit timidly at present, the TDT, but it allows for a general discussion.
Will they shortened the distance? Obviously, yes. time to time
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