run in Prado del Rey winds of austerity. Executives already have who they want to hear: "We have a single euro for the 2." Figures sing. Begins to weigh like a sword of Damocles the program contract which will govern relations with RTVE General State Budget.
Some numbers worth bearing in mind for the next three years: The annual budget will not exceed RTVE Group - between 2008 - 2010 - 1200 million euros. Proceeds will be mixed: on one hand the state will provide, to finance its public service, about 600 million euros each year, the rest - the other 600 million - will be paid through advertising. That is, by a grant from the State party on the other hand, commercial management.
What RTVE undertakes in exchange for the grant State?
To maintain its role as public service and care, reduce its advertising at a rate of one minute less each year, bringing its commercial revenues will be significantly reduced until 2010.
Things will not be easy for RTVE because while one part will be completed by your record of employment regulation, there had to be resolved in its entirety later this year, the staff of the Corporation shall-nothing , no less, that of 6400 employees, that is six times more than Telecinco, for example. We refer to "all" RTVE, meaning that includes radio stations, regional centers, Orchestra, the Institute, etc., but all this template, which is not short, you have to pay the same budget, depleted by the reduction of advertising.
First, we must manage the complex operation of the building housing the new headquarters of RTVE. If three years ago it seemed clear, sell Prado del Rey, Buñuel Studios, the party that occupies Torrespaña, etc. and have sufficient liquidity to undertake work on land Pharaonic cheaper, now to be seen as the housing crisis affecting the operation.
How will the reduction of advertising advertising revenue?
In exchange for the grant of the State, TVE cut a minute of advertising each year. exercise. What does it mean? That of the 12 minutes per hour now allowed by EU laws, TVE end emitting just 9 minutes per hour of broadcasting in 2010. That is, 11 minutes in the year 2008, which is what broadcasts, 10 minutes next year and then 9 in 2010.
The reduction means that each minute less ad will joining 60 million euros per year. So the income of 600 million euros a year on this account will have 180 million less in three years.
belt grip is served. "What we notice in the public television screens?
0 comments:
Post a Comment